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FY2008-2009

'Easy Day' stores launched in Ludhiana

  • Easy Day stores to be a one stop shop that will cater to every family’s daily needs, making their lives easy
  • Bharti Academy of Retail set up to train store employees and members of local communities
  • Easy Day stores to employ a diverse group of people from local communities

Ludhiana, Punjab, April 16, 2008: Bharti Retail Limited, a wholly owned subsidiary of Bharti Enterprises, today launched neighbourhood format stores in Ludhiana, Punjab. The neighbourhood stores will be known as Easy Day.

Easy Day stores would be a one stop shop to cater to every family’s day to day needs. It will bring together a relevant and wide product range, good quality products and great in-store experience and service- all under one roof. This would enable consumers to take care of their family’s day to day needs with greater ease. These stores will offer a wide assortment of products like personal care products, stationery, household articles, hosiery items, daily-need groceries including staples, processed foods, bakery & dairy products, meat & poultry and fresh produce.

Easy Day stores employ people from the local communities in Ludhiana. The store employees have been provided intensive and structured training by Bharti Academy of Retail, which has been set up by Bharti Retail Limited. In one of its kind model in India, the Academy currently operational in Ludhiana, has already trained about 1800 local people from diverse sections of society, thereby contributing to their employability in the organized retail sector.

Bharti Retail has created an innovative employment model that offers opportunities for a diverse group of people. Bharti Retail is offering unique opportunities like flexi-hour work schedules for the first time to diverse workforce such as meat sellers, fruits & vegetable vendors, housewives, retired people, rural population, physically challenged persons and youth who could not complete their school & college. These initiatives will help Bharti Retail achieve its objective of facilitating inclusive growth in communities in which its stores operate in.

About Bharti Retail

Bharti Retail is a wholly owned subsidiary of Bharti Enterprises, one of India’s leading business groups in India. Bharti Retail is setting up a chain of multiple consumer friendly format stores in India which will be 100 percent owned and operated by Bharti. Bharti Retail will provide consumers with products of affordable prices, great quality and wider choice.