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FY2009-2010

Bharti Telesoft Adopts a New Name – Comviva

New Delhi - 16 April 2009: Bharti Telesoft, the leading provider of integrated VAS solutions for mobile operators in emerging markets, today announced the launch of its new name, ‘Comviva’, and its new company name - Comviva Technologies Limited—accompanied by a company-wide re-branding initiative to present a unified approach to the market.

The name Comviva was created by the company and signifies ‘communication is life’. Comviva captures the spirit of the company’s new vision – to enrich the lives of over a billion people with value added telecom solutions that enhance their livelihood and lifestyle. It also reflects the company’s intent - to be the No.1 integrated VAS solution provider in its chosen markets, based on a foundation of excellence, innovation and partnerships.

Communication is at the heart of Comviva’s business, with content, community and commerce related services enriching the lives of mobile users and driving growth for mobile operators.

Speaking on the occasion, Sunil Bharti Mittal, Chairman and Managing Director of the Bharti Group, said, ‘The company has grown rapidly to achieve stature and scale. With a strong reputation in the market and a new vision reflecting its ambitions, it is the right time to adopt a new and unique identity. Comviva reflects the spirit, intent and vibrancy of the company’.

Commenting on the new brand, Manoranjan (Mao) Mohapatra, CEO, Comviva Technologies Limited, said, ‘The need for a powerful, unique brand that resonates with customers globally has grown as we have extended our reach. With 100 plus customers across over 80 countries, our new brand, Comviva, will help us achieve our vision of enriching people’s lives and will support us in building stronger bridges with customers, consumers and communities globally. Comviva will be the leading global brand in the mobile value added communications space’.

About Comviva

Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Among the top 3 global providers of integrated VAS solutions in rapidly growing markets, Comviva has deployed solutions for over 100 mobile operator customers in over 80 countries worldwide. Its solutions help power services to over 500 million mobile subscribers globally. With an extensive portfolio that easily integrates into the operator’s business environment and includes mobile music, mobile money and recharge, and messaging applications, Comviva’s solutions reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. Investors in the company are the Bharti Group, one of India’s leading business groups, Sequoia Capital, a leading Venture Capital business, and Cisco, the world’s leading provider of network equipment and management for the Internet. For more information, please visit www.comviva.com