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Now pay your easyday Store bills using airtel money

First retailer in India to provide customers this facility to pay in-store bills

  • ● To use airtel money – India’s first mobile wallet service by a telecom operator.
  • ● Freedom to shop without tendering cash.
  • ● Customers can pay up to Rs.5000 using this facility at easyday stores.
  • ● Facility is available in easyday Stores in Gurgaon. To be launched in other key cities in India to cover all easyday and easyday Market stores in phased manner.

New Delhi, February 3, 2011 : Bharti Retail, wholly owned subsidiary of Bharti Enterprises, today announced the facility for customers at its easyday and easyday Market stores to pay for their shopping bills on their mobile phone. This facility is being offered in association with Bharti airtel – India’s leading global telecommunications company with operations in 19 countries across Asia and Africa – using its airtel money mobile wallet service. Initially available to customers of easyday stores in Gurgaon, the facility will be launched in other key cities in India to cover all easyday and easyday Market stores in phased manner, as per the roll out of airtel money.

Talking about the initiative Mr. Andrew Levermore, Chief Operating Officer, Bharti Retail, said, “Bharti Retail believes in saving people’s money and making their lives better. In line with this philosophy, we are delighted to introduce the mobile payment facility at our easyday and easyday Market stores which will facilitate payments at our stores and add to the overall shopping convenience of our customers. We believe this method of payment underscores our commitment and promise of providing our customers an efficient and wholesome shopping experience at consistently everyday low prices”.

Customers at easyday and easyday Market stores can pay up to Rs.5,000 (as permitted under RBI regulations) for their in-store shopping with this mobile payment facility. airtel money is a new age payment instrument which transforms the mobile phone into a secure wallet. It allows customers to exchange cash up to Rs.5,000 for virtual money at any airtel money outlet and store it on their phone in the form of a prepaid account.

Customers can recharge their mobiles at all airtel money outlets across India, in a phased manner. To know more about airtel money, customers can dial 12121 (toll free) from their airtel mobile phones and get started. For more information, non-airtel mobile customers can dial 88000121 or simply visit

About easyday and easyday Market: easyday and easyday Market stores are owned and operated by Bharti Retail, a wholly owned subsidiary of Bharti Enterprises, one of India’s leading business groups. The company has launched more than 120 ‘easyday’ neighborhood stores in Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Madhya Pradesh and Delhi, and 10 compact hypermarkets called ‘easyday Market’ in Punjab, Rajasthan, Madhya Pradesh, Chhattisgarh and National Capital Region. easyday and easyday Markets stores promise "Sabse Kam Daam, Har Din" and offer an extensive product mix at everyday low prices (EDLP) which are relatively lower by at least 3-5% on a 'monthly basket of products' vis-a-vis similar stores.